At Etisalat Services Holding, we’re more than a service provider; we are your committed partner in success. Our unwavering dedication to excellence, innovation and sustainability ensures that we deliver unparalleled solutions to empower your organization in more ways than one.
Our Story
In 2006, Etisalat Services Holding was established under the Etisalat Group, now known as e& Etisalat And, to cater to Telecom infrastructure and supplies related services. Today, our business portfolio stands strong with eight (8) line of businesses offering convenience to our customers in more ways than one.
Our diversified holding company portfolio epitomizes a commitment to a sustainable future. From empowering workforces through cutting-edge training at Etisalat Academy to optimizing operations with eFacilities Management, we offer Comprehensive eMobility solutions, luxurious accommodations at eStay Hotel & Sport Club, efficient manpower solutions with eMinds, telecom expertise through Tamdeed Projects, and cutting-edge mobile solutions via EDCH. Elevate your market presence with dynamic strategies from Etisalat Information Services.
Our Management
Obaid Bokisha Managing Director
Obaid Bokisha, GCOO at e& since 2021, began his career at Etisalat with a telecom degree with distinction, in 1998. He excelled in mobile network planning/optimization within UAE and internationally. Obaid also served on boards for e&’s locally and internationally. He later became Group Chief Procurement Officer, Chief Business and Continuity Officer, and Group Chief Transformation Officer. His journey showcases his telecom expertise and commitment to e&'s growth.
Muammar Nasir AlRukhaimi Chief Executive Officer
As CEO of Etisalat Services Holding, Muammar leads 8 diverse line of businesses for the holding company, making notable transformational changes and repositioning the business in the market to yield high profile collaboration with government and private entities. He also serves as a board member of e-Marine and Emirates National Facilities Management. Muammar hones 26 years of performance excellence with an agile leadership style leading ventures into performance success.
Through our dedicated and qualified people, we strive to maximize our stakeholders’ value and to deliver innovative services, right first time to enable our customers to meet their strategic objectives.
To be the first strategic partner to our customer.
Accountability
Professionalism
Collaboration
Innovation & Excellence
Accountability
Not only being responsible for any given task, but also taking full ownership and being answerable.
Professionalism
Being competent while achieving high‐quality, result‐driven outputs. Displaying work ethics based on integrity, honesty and respect.
Collaboration
Working together as one team to accomplish a common goal.
Innovation & Excellence
Challenging the status quo by leveraging innovation and aiming for better outcomes. Being committed to surpass ordinary standards by being the best.
